Business is Booming (well, almost)

Every once in a while I get in the mood to remind my clients that I'm still around. In my business, that's actually a pretty good thing to do. Agencies come and go. Consultants (like me) get tired of the cash flow ebbs and tides and decide they'd rather have a job. I'm a little different, I suppose. I haven't had a "real job" in more than a dozen years. I've been through up cycles and down cycles in the economy, as well as the dog days of summer when you can't get anyone on the phone, but nothing in my self employed life has been as bad as the things I experienced in the corporate world.



Most people say they want the "security" of a corporate job. They want a paycheck every two weeks. I'd like that too, but I don't buy the security bit. I spent 12 years in corporate America, and I didn't see a whole lot of security going on. Sure, it was nice to get a steady paycheck and an annual bonus just for showing up. But I knew people that made a game out of seeing how long they could go without actually doing any work. Sometimes it could be months, if not years! Then there were the people who worked really hard, but they made someone higher up nervous or said the wrong thing at the holiday party and got sacked. Corporate just never made that much sense to me.



So because I don't ever want to have to go get another "real job," every few months I feel the need to send something out to my growing list of satisifed clients. Contrary to popular belief, a client is not just the person you're working with today. Clients are the people you worked with last month, last year, even last decade. If you treat them right, there's always a chance they'll come back. In my experience, they usually do.



In my line of work, you have to do things in advance of when you need it. If you want to be in a magazine in December, you better contact them in June. If you are expecting business to pick up in January, you need to increase production in October. The same goes for when business slows down, which it usually does just briefly for me around this time of year.



The good news is this is a great time of year to be a little slow. It's Texas and it's hot as Hades outside. I don't want to be pulling on panty hose and driving to the city. I want to come to work in my shorts and flip flops and maybe take off at 3 and lay by the pool. I want to play tennis in the morning while it's cool, or stay up late and watch a movie with my kids. Summer is a great time.



But summer ends and everyone has to get back to work. This year, we're waiting for the long summer called RECESSION to end and for everyone to get back to work. I've managed to stay busy during this time, and my clients -- knock wood -- are doing well. Perhaps it's because they didn't cut back on their marketing or PR and instead took advantage of having more space available in the papers for their news or fewer ads in the magazines which helped them stand out. Thats a good thing.



As summer winds down, I'm ready to jump back in with both feet. I'm hoping the dozens of clients I've had the privilege of working with through the years feel the same way. I think we're in for some real growth ahead. I know my business is preparing for it. I'm staffing up, cleaning up, and getting ready for 2010. Okay, it's still four and a half months away, but if you don't plan ahead, you won't be ready. Get ready. Business is about to boom for all of us. I can feel it!