Monday, July 20, 2009

You know your Mom has made it when...

I have to laugh at my mother. Over the last ten years as she's settled into her retirement at Cedar Creek Lake she's become very involved in several clubs and organizations. She has a club for every day of the week. Literary Club, Garden Club, Civic League, Women's Club, Years Ahead Club, Friends of the Library, United Methodist Women, Joker groups...it's hard for me to keep track, but there's always a luncheon or meeting or event somewhere.

Influenced in part (I'd like to think) by the fact that I moved to the lake ten years ago and Mom had better access to what I do and how I do it, she gravitated into a PR role with many of these organizations. I used to help her with some articles, press releases and flyers, and I know I gave her the addresses and taught her how to attach photos and press releases to emails for our two weekly newspapers. She's a fast learner (National Honor Society in High School, graduated from college with honors too), and once I showed her how to do something on the computer or with her camera, she was off.

My mom's busy career as a club member and officer is inspiring. She does a lot of good for the community and gets to go out to lunch a lot. She's made great friends, and she's created herself a very nice life. I don't get the local papers, but Mom does, and her picture is always in them. I used to buy a newspaper when she told me she was in it. But they really started to pile up. It's a little ridiculous, and I'm not organized enough for scrap booking.

But today sort of topped it. This morning among my emails was one from Mom. It was one of her usual "FYI I'm headed to ..." We like to know when she's out of town, and she's even started calling me to tell me when she's driving up to Dallas. She's a young 70 and can take care of herself, but it's good to know when she's going some place. This morning she reported she was heading on an overnight trip to a casino in Louisiana. The funny thing was, it was addressed to my brother, my sister, myself, and -- I'm not kidding -- the local newspaper.

I don't know if that was a mistake (I hope so) or if this means this trip will make it into the paper. I don't know if she really thinks the paper cares? Nonetheless, my mom's promotional efforts have moved to a new level. I guess she's finally made it.

Next thing you know I'm going to have to follow her on Twitter. What a way to start the week. Enjoy!

Wednesday, July 15, 2009

The Guys from Extreme How-To Love Aurora Deck Lights

OutreachPR client Aurora Deck Lighting makes some great outdoor lighting products. In this video, the editor of Extreme How-To Magazine shows how to install some low voltage deck lights on an existing deck. This video is an excellent example of how magazines are reaching out to their readers with multi-media, linked to websites, and blogs.

Monday, July 6, 2009

Your Three Words - Good Morning America

My cousin Alexa Sears sent in three words to Good Morning America and was featured on their "Your Three Words" weekly recap. She's about mid-way through the video with her three words being: "No More Braces," and boy does she look gorgeous!

In case you're wondering, yes, this 16-year old is my first cousin. We share a grandmother. My dad was the oldest of five, and Alexa's mom Susan was the youngest. There is about 22 years between the two, so Alexa's parents -- my aunt and uncle -- are less than five years older than I, and my son Tanner is a year older than my cousin Alexa...

It was confusing for all our kids when they were younger, but I think they've figured it out now.