Thursday, September 20, 2007

Self Promo Phobia, i.e. Help Wanted

The whole reason a job like mine exists is because people want and need promotion and they don't want to do it themselves.

And that is the subject of this post. I am looking for a publicist to promote my business. What do I do? I'm a publicist. It sounds pretty stupid, but at the same time I think it validates what I do. I recognize that I need a professional -- someone other than myself -- to promote me.

Now please don't get me wrong. I'm not an ego-maniac. I don't crave the spotlight or need attention to feel self worth. It's about business. It's about making sure that people who might want to hire a publicist (because they need self promotion or business promotion or product promotion) feel good about hiring me because I'm noted somewhere somehow as being a good publicist.

A good publicist will make you do things you wouldn't do on your own. They'll force you to go to places you don't want to go and smile like you want to be there and say just the right things, because they'll do their homework and know who's there and know what they want to hear and tell you all the right things to say. A good publicist handles everything so you don't have to. That's what I want.

It only gets weird if you think about it too hard (and I obviously have), in that I want to have this publicist tell somebody somewhere that I'm a really good publicist. It's not that I couldn't do it myself, it's just that I don't find that sort of work all that interesting.

So, if you know of a good publicist (not some hack or wanna be, but someone with real clients and real experience), let me know. I need someone forceful enough to boss me around yet diplomatic enough that I don't realize it. I'm not cheap, but I want value. I expect results -- I'm not sure what kind or why, but I expect them. I need someone who makes me a priority like I make my clients priorities.

That's what I need -- soon! I've been putting this off far too long. Applicants can respond to this blog with their qualifications. Please no more than 50 words, and if you don't know how to blog, this is your chance to learn. No whiners. I'm a stickler for perfection, but by no means am I perfect, that's why I need you. No typos, don't pester me, we'll talk dress code if needed, but just get me results. I'll be relying on you for ink -- lots of it, and interviews with editors and writers. Yes, I'll get a new headshot, and yes I'm willing to travel or spend a little money for some design or conferences or whatever...but just don't try to suck me dry. I know your business and I'll have my eyes peeled.

There. It feels great to be taking this off my plate. Well worth every dime. (And I know you're out there.) Good luck. May the best candidate win!

Thursday, September 6, 2007

A Fresh Start

The best part about the week after Labor Day is that it's like everything is new.

I've always thought of this first week of September as the start of the year. It's when people are ready to get back to work. By now we're a little tired of summer, and we're ready to find people at work instead of on vacation. The kids are back in school, it's time to get busy.

This year I moved over Labor Day weekend, so it's even more of a fresh start for me. I'm in a new office, a new house. I have new drives to school and the store. I'm closer to my clients. It's pretty cool.

Life is full of opportunities to clear the air and start anew. It's a real gift that things do change and we have the chance to move on to new neighborhoods and new friends.

I'm doubly blessed that I have the opportunity to start new relationships with clients and with work. I thank God that I have the opportunity to approach each day with an appreciation for the beauty that it offers. I'm thankful for my family and my clients and our friends.

Most of all I'm really thankful that I'm down to less than 20 boxes that need to be opened and dealt with. I'm thankful that my refrigerator arrives today and that my DSL works. And I'm particularly thankful for my friends and family who worked so hard in 100 degree Texas heat to help us move. In particular thanks to Mark,Elian, Bob and Tanner who offered their muscle. Thanks to Robin and Fred for finding us John and Riley for the heavy lifting -- they were life savers when the rest of us were exhausted.

Anyway, it's a fresh start, and with only 120 days or so until Christmas it's time to work for a while. So let's get busy!