You Can Change Behaviors with Fun

Dec. 1, Now What?

I flipped my calendar over today onto the last page of the year. I did it unceremoniously. I looked at the days and the picture of a serene, undeveloped beach at South Padre Island, Texas, and I tried to get sentimental. I looked at the month hanging there before me, and I tried to feel excitement or melancholy or satisfaction. All I could think was "I have to get a new calendar."

In previous years, early in the history of this blog, I wrote some sentimental stuff. We're coming up on the end of the year and the start of a new one, and I'm not sure exactly what I feel. There's a definite sense of calm, and I feel like that should alarm me. But it doesn't.

December is one of those months that, when done right, allows your personal life -- and if you're lucky your family life -- to overwhelm your work life. Sadly most people don't do it right. They try to maintain "balance" or fit the personal stuff into the cracks of a busy "end of year."

Don't get me wrong, December -- the whole holiday period -- is HUGELY busy for me work-wise. I have some retail clients and the biggest trade show in my business (one of the biggest trade shows in the world, in fact) happens early in the year every year, so we're knee deep in preparations. December is a time for proposals and new agreements and negotiations too. Clients want to get together and I need to send gifts, buy some new company mugs or something (help, Susan). Plus the family cards, which I think are so important, have to get done (the earlier the better and you get more back!) And let's not even get started on the whole shopping thing. This year I just think even talking about it is bad form.

When I started my business, and when my kids were small, I would tell people "I don't work much in August or December." I didn't because I couldn't. August was vacation and back to school time, and if I'd had a busy summer, which I usually did, by August I was guilt ridden with how many times I had plunked my kids in front of a movie or made them play "the quiet game" so I could work. I "took August off" for many years. It was a company rule, and a very good one. I had to give that up the last few years, but it was a good tradition while it lasted. I also used to not work much in December. Years ago I had fewer clients and they were corporate clients and they literally shut down new projects (it seemed) from Thanksgiving through the new year. That was fine with me. I had time for birthdays (there are two December birthdays in my family) and school parties and Christmas and didn't worry about work. I no longer get my December free.

My assistant was here yesterday and she's done with her shopping. I was impressed. I have done a little shopping -- early shopping -- incredibly frugal and downright embarassingly CHEAP shopping. I've spent the last few days searching for the things I KNOW I bought the last few months. (I'm a good hider, with some great hiding places.) I've started making lists of things I need to do. But I'm easing into it. I'm a giver, so I don't stress over holiday time. I savor.

So anyway, it's December already. Another year is about shot, and yet December itself is full of promise. This month gives us a chance to wrap up the year with a little extra effort. I am gung ho about business, buckling down for the next several years, which will involve putting my children through college. (That will sober you up if the rest of mid-life hasn't already.) But I am busy, every week brings new experiences (usually involving waiting up for teens and this mid-life emotion called "worry"), and I am loving the momentum. I believe good vibes attract good stuff. That isn't very prophetic, but dang it, it's early in the day.

So flip your calendar over -- I just flipped another one to reveal two beautiful quarter horses in a winter brown pasture covered with a dusting of frost. They don't look to be in a hurry. They're chillin'. That's a good message for this month. Slow, measured paces through the routine of life, and throw in a few celebrations and a lot of thoughtful giving, and that will be a nice wrap up to a very different year and a nice wind up for what I believe will be one of the most incredible years of our lives. 2010. I can feel it. It's looming like a big tidal wave. I'm seeing housing construction, restaurant construction, and lots of activity around our town, and Dallas never did seem to slow down...so enjoy December. Savor the serenity and the IDEAS of the holiday season. Get your decorations out and enjoy them. Stay the course.

Then toward the end of the month, hang up a new calendar, strap in and hold on, because this rebound is going to be a wild, wild ride, and it's definitely headed straight for us. I can feel it. But for now, let's just enjoy December. It really is the best month of the year.

Business is Booming (well, almost)

Every once in a while I get in the mood to remind my clients that I'm still around. In my business, that's actually a pretty good thing to do. Agencies come and go. Consultants (like me) get tired of the cash flow ebbs and tides and decide they'd rather have a job. I'm a little different, I suppose. I haven't had a "real job" in more than a dozen years. I've been through up cycles and down cycles in the economy, as well as the dog days of summer when you can't get anyone on the phone, but nothing in my self employed life has been as bad as the things I experienced in the corporate world.



Most people say they want the "security" of a corporate job. They want a paycheck every two weeks. I'd like that too, but I don't buy the security bit. I spent 12 years in corporate America, and I didn't see a whole lot of security going on. Sure, it was nice to get a steady paycheck and an annual bonus just for showing up. But I knew people that made a game out of seeing how long they could go without actually doing any work. Sometimes it could be months, if not years! Then there were the people who worked really hard, but they made someone higher up nervous or said the wrong thing at the holiday party and got sacked. Corporate just never made that much sense to me.



So because I don't ever want to have to go get another "real job," every few months I feel the need to send something out to my growing list of satisifed clients. Contrary to popular belief, a client is not just the person you're working with today. Clients are the people you worked with last month, last year, even last decade. If you treat them right, there's always a chance they'll come back. In my experience, they usually do.



In my line of work, you have to do things in advance of when you need it. If you want to be in a magazine in December, you better contact them in June. If you are expecting business to pick up in January, you need to increase production in October. The same goes for when business slows down, which it usually does just briefly for me around this time of year.



The good news is this is a great time of year to be a little slow. It's Texas and it's hot as Hades outside. I don't want to be pulling on panty hose and driving to the city. I want to come to work in my shorts and flip flops and maybe take off at 3 and lay by the pool. I want to play tennis in the morning while it's cool, or stay up late and watch a movie with my kids. Summer is a great time.



But summer ends and everyone has to get back to work. This year, we're waiting for the long summer called RECESSION to end and for everyone to get back to work. I've managed to stay busy during this time, and my clients -- knock wood -- are doing well. Perhaps it's because they didn't cut back on their marketing or PR and instead took advantage of having more space available in the papers for their news or fewer ads in the magazines which helped them stand out. Thats a good thing.



As summer winds down, I'm ready to jump back in with both feet. I'm hoping the dozens of clients I've had the privilege of working with through the years feel the same way. I think we're in for some real growth ahead. I know my business is preparing for it. I'm staffing up, cleaning up, and getting ready for 2010. Okay, it's still four and a half months away, but if you don't plan ahead, you won't be ready. Get ready. Business is about to boom for all of us. I can feel it!

It's hard to believe it's almost hockey season again. Probably because hockey never stops at my house. We're in the middle of summer league -- 4 on 4, no checking, no icing, no offsides, no clock stops...it's an interesting chance for the kids to play the game a little differently and maybe learn some new skills. I've enjoyed watching this version of hockey. Since my son's a big kid, taking the "check" out of the game is challenging for him. It's been fun to watch.

But "real" hockey season kicks off in earnest later this month. Fees must be paid, those early morning practices begin, and in my son's case, he enters his senior year and his last year of high school hockey. As for me, I'm going to use this inspiration to try to get a little new business. This ad may begin running in Ice Times this month (on a space available basis). I proofread the columns each month pro bono, and this week the publisher offered me an ad. (The HP logo indicates to other hockey parents that I'm a hockey parent. It's the magazine's way of taking care of its own.)

I'll report here if this leads to new business. The rinks themselves could sure use the help!